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It
is a direct offshoot of his two and a half
years as Senior VP, Interactive Sales and Marketing,
for Netpulse Communications, (a broadband convergent
media network providing Internet access in
major fitness centers throughout the country).
At Netpulse he established and executed the
ad sales and marketing strategy that provided
value to advertisers, delighted users, and
scaled revenues rapidly.
Resume
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Senior
Vice President, Interactive Sales & Marketing,
Netpulse Communications (1998-2001)
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| – |
Created
sales strategy and materials for this
unique start-up interactive media venture |
| – |
Personally
validated business model through sales
to charter advertisers |
| – |
Hired,
trained and managed national sales
force with offices in NY, SF, LA, Chicago,
Detroit, Atlanta and Dallas |
| – |
Managed
marketing, pricing, inventory and rep
relationships |
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Executive
VP Sales and Marketing, Orbis Broadcast Group
(1996-98) |
| |
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| – |
Responsible
for all video and digital production
sales (I.e. video news releases and
PSA’s for the health care industry,
American Airlines In-Flight Video,
and various short
and long form television programs) |
| – |
Involved
in the launch of America’s Housecall
Network (now known as HealthAnswers.com),
one of the first health and wellness
sites,
which contained content from the American
Academy of Family Physicians, American
Academy of Pediatrics, the National
Health Council, U.S Pharmacopoeia, et
al. |
| – |
Developed
promotional relationships with McCall’s
and Family Circle magazines and Lifetime
Television Online |
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VP
National Sales, NBC Cable & Business
Development (1991-96) |
| |
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| – |
Managed
Chicago, Detroit and Los Angeles sales
for CNBC, PRIME Network, Bravo, and NewSport
Television |
| – |
President/CEO
of American Medical Television (NBC-AMA
joint venture) |
| – |
Involved
in numerous other business development
projects in the health, new media and
site-based media areas for NBC |
| – |
Served
on the board of the Friends of the
National Library of Medicine. |
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VP
Sales/Marketing, NBA Radio Network (1990-91) |
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VP
National Sales, Independent Television Network
(1989-1990) |
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VP
National Sales, Financial News Network (1987-89) |
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VP
Midwest Sales, Turner Broadcasting (1982-87) |
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Various
Sales/Management roles Petry TV & PGW
TV (1974-82) in NY, Philadelphia, Chicago,
San Francisco and Los Angeles |
| |
|
BA
in the Advertising Sequence of the School
of Journalism from the
University of Wisconsin |
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